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As an ex-GC, I'd say don't put any money down. The only way I would be willing to put any money down is if I could pay the supply house directly for the materials and I'd only do it for a smaller company/group of a few guys. Also those materials would be at my home, so they couldn't just take them back and get that money you spent.
A couple of problems can come up when you pay people beforehand. The main one is you lose your money and nothing gets done. Another problem you can run into when paying guys before they finish is they lose the incentive to continue/finish the work, so they either put you off because they already got your money or they make you wait and your project doesn't get finished for a year while they half ass it and show up a couple times a month.
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