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Originally Posted by notorious
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I watched a couple of videos on Tesla's truck that made a good point (even if I don't think people like you will be interested in it in its current form). If Tesla had released a truck that looks pretty much like every other truck, it's pretty unlikely ANYONE would buy it. Ford F150 people would likely keep buying Ford F150s (or the electric equivalent). Dodge Ram people would likely keep buying Dodge Rams. Truck buyers are notoriously loyal, so it's just plain unlikely that anyone who has driven a certain model of truck for years is going to change to a Tesla all of a sudden.
By going completely different, they'll appeal to a DIFFERENT audience in the beginning, allowing them to showcase what their version can do. In the future, if they decide to tone it down, they'll have a reputation to go off of and perhaps have more of a chance of convincing people.
So in short, this model isn't for traditional truck buyers because traditional truck buyers probably wouldn't have considered a Tesla anyway. By going so different on the look, though, you'll start to temper your concerns over time after seeing them popping up all over the place. In theory.
It's a very different approach, but it does make some sense.