They're gonna have to care, because Fox is strongly expecting 3 million viewers regularly when Smackdown changes networks in a year and right now they are off by a million.
They will quickly move them onto FS1 or pull the deal altogether if Vince can't provide it. That's why I expect them to thumb their dicks till next summer and run around like crazy when it comes close to new TV deal time.
Even when Smackdown was on a local TV network (UPN), Friday nights were not kind to them. I wish them luck