Quote:
Originally Posted by Mennonite
The advertisement version also calls K "Joe" which is the the name his personal model picked for him because he's special. K tells that crazy bitch Luv that she must be "special" because Niander Wallace gave her a name. The JOI companions are made to make the replicants feel like real humans. It seems that part of their programming is to make the replicants feel so real that they choose to have names instead of just i.d. numbers or letters.
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You've got it backward. Billboard-Joi calls him that because that's what all Jois been programmed to do.
He's not special and the advertisement reminds him of that.
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