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Businesses usually have a culture about accepting cold calls. Some don't want to give opportunities to any cold callers. If they want to buy something, they leave it up to their purchasing guy to go out and find what they want. The internet makes that a lot easier than it used to be.
But some companies will consider a cold call if it's a legit company, and they may actually get a better deal on something they buy on a regular basis. If you close your mind to opportunity, you might miss out on something that will actually benefit your company's bottom line. Stevie Ray is right though, if you don't step up to the plate and swing, you'll never drive in any runs. The worst the potential customer can say is no. You don't take it personally, and move on to the next opportunity.
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