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I also think that what's different today than back in the 90's was options for someones entertainment dollars/budget.
back then, it was only the Chiefs (at least, it seemed like it to me)...and that was it. The Royals weren't good, and there was no DTV/Sunday Ticket/Streaming, and small poor resolution TVs. So GOING to the game was probably the best bet.
Now, the Chiefs are competing for folks' hard earned money that they budget for entertainment, but now they're competing with the likes Kansas Speedway, Royals, SKC, T-Bones, P & L (to an extent), Mavericks (to and extent)etc. Doesn't necessarily have to be happening the same day or even season as Chiefs football.
Most people/families may only have $x in their budget for extra/fun stuff for the entire year, so now they might opt to spend their money and go to things in the Spring or Summer as their 'entertainment', and just stay home in the fall and watch DTV and possibly ST.
My $.02
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