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I assume that they chose to take the DCU into dark and gritty territory because they didn't want to be accused of copying Marvel's success with their franchises on the big screen. But man, it just isn't playing out well for them, in spite of the success Nolan had with his version of Batman.
Pestilence is right, if they wanted to keep on that path, they should have docked a cargo ship full of money at Nolan's beachside home and gave him free reign to shape the DCU.
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