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Google Fiber is ending a free-Internet offer in its first city

When Google Fiber first arrived, it came with a compelling pitch: Pay a one-time construction fee, and you get Internet access for free after that.

Now Fiber is dropping that option for new subscribers in Kansas City, its first market. In its place are two new plans: A faster option, Fiber 100, that costs $50 per month with no construction fee or contract; and a broader implementation of its agenda to wire economically underserved neighborhoods for free.

It’s unclear what Fiber’s exact motivation is here. A rep confirmed the pricing changes, but declined to comment further.