[alanm]

Originally Posted by DaneMcCloud

It depends on who you ask. There are so many facets to the business that what you're asking is a difficult question to answer.

For example, I have a band manager friend that's signed a ton of bands that became really successful. His model is to "find what's missing in the marketplace".

Now, you might think "Aerosmith" or "Kiss" but he thinks of bands similar to Duran Duran and Depeche Mode in this instance. Why? Because those bands are huge globally whereas Aerosmith and Kiss, today, would have very limited appeal.

Also, there are a ton of artists like Ed Sheeran today. The whole "Indie-Folk" crossover thing is HUGE. So Music Supes and Indie labels are looking for artists that appeal to that audience. Smart, snappy, poignant music for that genre.

I could go on and on and on but the bottom line is this:

Are you willing, personally, to take money out of your pocket to sign, develop, produce and promote a band, knowing full well that if they fail, you fail, too?

So it comes down to the promoter and not the label. Well I guess it comes down to who you believe in.