I don't think you can have a bonus for players that's based on winning. In the era of free agency, it would influence players to go to stronger teams over weaker teams, and would essentially give a stronger team a higher salary cap.
I think you only do it for the owners, and you have to take it out of shared money now so that it hurts the perennially bad teams enough that the owners will sell, while giving every team a notable incentive to "win now".
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I'm putting random letters here as a celebration of free speech: xigrakgrah misorojeq rkemeseit.
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