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The reason why the attitude era was so awesome was because they had to step out of their boundaries to compete w/ Bischoff and the WCW, whom for a long time, was kicking the WWF's ass in ratings.
The worst thing to happen to WWE was when Vince bought out his competition, and the WWE got too big for their own good and the product started to become stale, and the show suffered because of it. They got complacent within the past 10 yrs because there's nothing that can compete with it...not even close...WWE is like the MLB NBA and NFL...it's the top dog league in it's own profession/sport. So what's there to worry about when you have no competition?
This is when the problem started. Combine that w/ shitty writers, Vince's terrible decisions and stubbornness over the past decade, and sub-par talent/charisma/no huge superstar appeal. This past generation has zero talent...no matter how hard WWE tried to shove Cena down everyone's throats...he's no Hogan, Rock or Austin. And when it comes to actual talent (and not based on how the company/pushes uses the character), I'd say Cena is a tier 3 talent. So in a sense (at least IMO) WWE is trying to use a tier 3 talent, and they're trying to hitch the company horse to that wagon...and what you get is a stale rinse wash repeat product.
Combine that w/ a PG rating show and you take out all of the crazy beer drinkin ass kicking blood and the tits and ass, and you get shitty program no one wants to watch. The people that liked and watched the attitude era have gone to watching the UFC now.
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