Quote:
Originally Posted by Cochise
For most of the country, there is a 3 week period of the year when they are watching a lot of college hoops. In March there isnt much else to watch.
|
Nonsense, but let's suppose it's true. So what? It's still incredible exposure. Kansas-UNC in the Elite 8 drew almost 12M viewers compared to 6M that ABC Saturday Night Football Primetime averaged the prior fall. Besides, what are people watching the 1st week of January that's provides so much competition to BCS games anyway?
Quote:
|
Football drives revenue and it drives television contracts and conference realignment as a result. Basketball is the second most important sport in the collegiate ranks, obviously
|
Just the control of dollars. Football revenues are kept by the conference, whereas the NCAA Tourney revenues are kept by the NCAA. That's the difference. It's not "popularity" or advertising dollars in whole. That's the concept we are helping you understand here.