Quote:
Originally Posted by Bowser
In fairness, it's the NCAA Tournament that draws big viewership, not the weekly matchups.
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Not really comparable. If KU, Duke, UK etc only played 12 times a year the ratings would be through the roof. There simply isn't enough eyeballs to go around to keep ratings similar to football.
I like college basketball but even I'm surprised just how huge the Tournament is. Nothing is more valuable save the Super Bowl.