AM Sports Radio Stations
Has anybody ever done a study to find out how many minutes in an hour AM sports radio stations actually talk about sports?
I'd say less than 20 out of every 60 minutes are actually "sports talk." If they're not doing a commercial talking about buying jewelry, it's a divorce lawyer telling you how to get your ring back! Throw in a little porn music wile you wait for the host to get back from the pooper, and nearly 40 minutes have gone by. Add the "sports news update" and there's even less time the sports talk guys have talked sports! No disrespect 610 and 810 station lurkers, y'all are awesome (ask yourself!), but it's just a question I've had for a while... |
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Sirius/XM NFL is pretty great most of the time,I have to admit though I can't get into Gil Brandt although I know he's been around forever.
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the am guys here going to and back from a break spend a good 3-5 minutes talking about whatever awesome lunch deal they have going at a particular place.
especially the noon hour. |
And then you have the hosts/guests who repeat the same BS point over & over, so how much time is actually spent talking about NEW/FRESH takes on sports issues?
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Most radio stations like to have 44 minutes of content and about 16 of commercials/news/weather.
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true 'dat. Carlotta
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We have a thing called Time Spent Listening. TSL. Most people arent glued to their radios. They are busy, in and out of their cars, their desk whatever. So just because you have heard the same point being made last hour, someone else hasnt. We have ratings that tell us what the avergage time spent listeing is. And I gaurantee you its not 3 hours. its more like 15 mins in many cases. |
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EDIT: Now, if you are traveling during the time where they are most apt to play commercails, that may be why you are under the impression thats its more commercials than content. For instance, our "Stop Sets' (Commercials), are 6 mins a piece at 20 after the hour and 40 after the hour. So if someone drives everyday from 8:15am and arrives at work at 8:45am everyday, trhen they are going to hear more comercials, then say someone who leaves at 7:50am and gets to work at 8:30. those people will only hear 6 mins of commercials. |
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The FCC is supposed to regulate this.
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You should hear 620 WDAE down here in Tampa.... some sports, mostly talk about chicks and bands haha
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