But when your childhood friends look like this... what can you expect?
https://sphotos-a.xx.fbcdn.net/hphot...71123455_n.jpg

He's a great guy.

No surprise there.

I think you mean Ram.

;)

Well, fact is that Dodge isn't exactly looking to market their large trucks to people living in major metropolitan areas.

Like Dodge really gives a crap if someone who thinks farmers are a bunch of hicks doesn't like that ad.

Great ad. Whether you like it or not, that is a great piece of advertising. They don't give a shit if white-collar city folks don't identify with the ad because that's not the core market for Ram trucks. When you can strike a chord with middle America, particularly the bible belt, by making your market feel like you truly understand them and what makes them tick, you can sell them anything.

My job is to study and create things like this and I honestly think that this will go down as the most effective ad of the SB, and will probably catch a ton of attention and awards.

Ram trucks' agency of record is the Richards group in Dallas, TX, and they work closely with farmers, construction workers, etc. to research what people in their target market want in a truck and, more importantly, what grabs their attention and makes them listen to what someone has to say. This ad didn't come out and say 'buy our trucks'. Instead, Richards Group put together something that said 'We understand you. We know who you are. We get it. We salute you. Now here's the Ram logo.'

Bravo.

The guy who I posted a picture of earlier already posted the entire monologue as a status update. A segment of the population will feel like they've just had their inner Buddha exposed to the public through these ads. They hit the target demographic in the sweet spot.

I did a stint marketing ag products. I don't think you understand the demographic. Farmers are looking for authenticity and a brand that speaks to them like another farmer would. This was a very effective ad. They knew their audience and they hit it well to every last detail.

I'm sure it was. I'm sure if Toyota put out the same ad they'd love it. I personally thought it sucked. That's all.

Yeah, I do some work in this area too. If you've studied this area, you've heard of "brand attribution" or "brand linkage." Essentially... if you asked somebody a few weeks from now what the remember about the ad, and who they think advertised it, what will they say? Anyone who's done this research is always shocked and surprised at how often people **** this up. It's actually really funny to read the comments.

What Dodge did today was create almost an exact ad that Chevy has been making for a few years now with their "Chevy runs deep" campaign. It will be very interesting to know how many people accidentally link this ad to Chevy.

Consensus favorite and least favorite at our party were both underwear commercials, fave was Duluth Trading underwear 'no pinch, no stink, no sweat.' Least fave Calvin Klein Concept, UBER GAY.

LMAO


I know what that references

Sandcastle, Joe Montana stain, and Taco Bell old people were best commercials IMO.

I didn't get the Dodge Ram farm commercial, but apparently it worked for the audience it was targeted at.

Don't underestimate the connection to the guy who is now living in suburbia because the farm couldn't support him. A brief swing through my Facebook feed has several of these guys/girls commenting about moments from childhood.... Be it that long night with the newborn that died after all that work, the long days in the dirty ass field, that table scene, or just the fact they wanted to walk in dads footsteps but didn't get the chance.

To my eye it's far enough above the Chevy commercials it doesn't blend, but people are dumb and I'm sure a lot will.