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Maker's Mark to reduce alcohol content
(https://www.chiefsplanet.com/BB/showthread.php?t=269903)
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<iframe src="http://www.youtube.com/embed/_saLrADKqNM" allowfullscreen="" frameborder="0" height="315" width="560"></iframe> |
Chiefs use the same philosophy on ticket sales. Why not?
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I've been selling Maker's Mark for over 10 years.
I can tell you they have been wrestling with the limited supply issue for over 8 of those Years. I've met Bill Samuels and I know for a fact Missouri gets more than a normal allow allocation because Missouri is a major Oak barrel producer for whiskey in general. Since the beginning Makers had only ONE STILL. I can every still has its own personality. I don't know the exact year, but within the last 5 they finally constructed the 2nd still to keep up with demand. In that process, they recreated the same dents and imperfections as the original still. They have a staff on ten people to hand dip each bottle. There are sever regions of the USA rejoicing this decision. |
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If only the people in those regions knew that this was actually Maker's kicking them in the dick and betraying their loyalty. |
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BO's favorite whiskey is from wherever Al Queda is. He's the only Muslim allowed to drink it. |
I had never heard of Suntory before. Japanese scotch? Sounds intriguing. Binny's carries 12 YO Hakushu.
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Its not like they did it and didn't tell people in advance. JFC the overreaction to this is hilarious. |
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So I had to finally try me some Buffalo Trace based on everyone raving about it. Have to say I like it better than Makers, still not as much as Forty Creek (and yes I realize I'm comparing apples to oranges, but I like oranges better).
If I'm drinking something neat, though, Buffalo Trace it is. DT |
It would be interesting to see a double blind test of the current recipe vs. the watered down version to see if people could actually notice a difference.
It's a lecherous ploy, but I doubt the ability of people to actually taste the difference. |
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This is what we call sarcasm. Talk to the Pats fan and others that are having their little temper tantrums in this thread. |
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It's not what you drink if you're after a good burn, but it if you're looking for an extremely good mellow scotch, that's a bottle you definitely want to have around. Now if you're wanting a nice peaty burn, find a bottle of Ardbeg Corryvreckan. Your kitchen smells like a campfire as soon as you pop the cork. It's also not a drink for every occasion, but if you're in the mood for it, man oh man is it good stuff. If you have a bottle of Nadurra, a bottle of Corryvreckan and then a bottle of 15 yr old Fiddich, you've pretty much covered all the bases. |
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DT |
Why? Why? Why?
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Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.
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MM never came close to reall great stuff anyway. No big deal.
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Must have been a pretty big back lash. Now I don't have to worry about stocking up.
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http://www.makersmark.com/#!/live-fe...ke-we-listened |
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Case study in business schools across the country for years.
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They're just going to raise the price now. No one will notice a few bucks more per bottle.
pwned |
Maker's isn't one of my faves, so I haven't been paying too much attention to this. Here's an old magazine article by a booze writer I like, he groups bourbons into a few categories and his point is if you like A, you might like A1 or A2 as well, mo' bettah than you like B or C. There's a method to his madness.
I'm glad to see that the Maker's folks have come to their senses. Quite a bit of publicity for not much money, and everyone's happy. Win Win! FWIW, I find myself drinking more of the Wild Turkey Rare Breed for sippin' - and mx w/Evan Williams black label (it's no longer a 7 year bourbon as it was when this was written) - by this fellow's reckoning I'm a 'spicy and peppery bourbon' fan. But when it comes to whusk, it's ALL good. http://www.winemag.com/Wine-Enthusia...eptember-2001/ |
Maker’s Mark won’t water down whiskey, after all
http://myfox8.com/2013/02/17/makers-...key-after-all/ |
One more tidbit of info to pass along. An old, established brand whiskey recently changed owners, the old owner pretty much sold it in Kentucky and didn't try to market it out of state - the new owner will market it out of state. It's called 'Very Old Barton' - the old owner, of course, was Barton (a big distillery, most of their product is 'cut rate' liquors) The new owner is Buffalo Trace/Sazerac, and they've been gathering a pretty nice stable of bourbon brands over the past 10 years or so. Anyway - if you see Very Old Barton for sale or behind the bar, give it a try. It's always been a 'great for the money' bourbon, hard to find around here. Another one for bourbon fans who don't intend to spend $45 on an everyday whusk. A little more info below
http://www.bourbonwhiskey.com/ http://www.sazerac.com/ |
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now /thread :harumph: |
Frazod nailed it.
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Let's hope the IOC goes all Maker's Mark with wrestling...
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My supermarket is selling 'moonshine' in a mason jar for $20. Intrigued but not willing to pony up yet.
i.e. they are actually marketing it as some home distilled moonshine. |
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It's not just like the real deal, but I don't dislike it. Cherry had good flavor and is still 100 proof iirc. Midnight moonshine brand is more authentic flavor. The cherry is good IMO. Posted via Mobile Device |
I think that brand is made by junior Johnson
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Maker's Mark to stop watering down its whiskey Advertise | AdChoices After backlash from customers, the producer of Maker's Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker's Mark's chief operating officer, said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage. "We've been tremendously humbled over the last week or so," Samuels, grandson of the brand's founder, said of customers' reactions. The brand known for its square bottles sealed in red wax has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets. In a tweet Sunday, the company said to its followers: "You spoke. We listened." The change in recipe started with a shortage of the bourbon amid an ongoing expansion of the company's operations that cost tens of millions of dollars. Maker's Mark President Bill Samuels, the founder's son, said the company focused almost exclusively on not altering the taste of the bourbon while stretching the available product and didn't consider the emotional attachment that customers have to the brand and its composition. Bill Samuels said the company tinkered with how much water to add and keep the taste the same for about three months before making the announcement about the change Monday. It marked the first time the bourbon brand, more than a half-century old, had altered its proof or alcohol volume. "Our focus was on the supply problem. That led to us focusing on a solution," he said. "We got it totally wrong." Both Bill and Rob Samuels said customer reaction was immediate. Company officials heard from "thousands and thousands of consumers" that a bourbon shortage was preferable to a change in how the spirits were made, Bill Samuels said. "They would rather put up with the occasional supply shortage than put up with any change in their hand-made bourbon," Rob Samuels said. The change in alcohol volume called for the recipe and process to stay the same, except for a "touch more water" to be added when the whiskey comes out of the barrel for bottling, Rob Samuels said. When production restarts Monday, those plans are off the table, Bill Samuels said. "We really made this decision after an enormous amount of thought, and we focused on the wrong things," he said. Maker's Mark is owned by spirits company Beam Inc., based in Deerfield, Ill. Its other brands include Jim Beam bourbon. Maker's Mark is made at a distillery near the small town of Loretto, 45 miles south of Louisville. The bourbon ages in barrels for at least six summers and no longer than seven years before bottling. The supply shortage at Maker's comes amid growing demand for Kentucky bourbons in general. Combined Kentucky bourbon and Tennessee whiskey sales from producers or suppliers to wholesalers rose 5.2 percent to 16.9 million cases last year, according to the Distilled Spirits Council, a national trade association that released figures last week. Revenue shot up 7.3 percent to $2.2 billion, it said. Premium brands, generally made in smaller batches with heftier prices, led sales and revenue gains. Kentucky produces 95 percent of the world's bourbon supply, according to the Kentucky Distillers' Association. There are 4.9 million bourbon barrels aging in Kentucky, which outnumbers the state's population. |
even they couldn't go on with the slaughter of their brand. look watering it down to 3% from its original alcohol content isn't night and day. In fact you wouldn't be able to tell unless you seen the bottle beforehand. I had a corn whiskey distiller pour 150 proof moonshine in a bottle that labeled it 80 proof. I won't say the brand, ever, but holy shit when people seen it was 80 proof it was on, then after a shot they swore up and down that wasn't the right proof. Was a great prank to pull on someone with that shit. Bottom line, label is a label, proof is in the effect.
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So instead people find an empty shelf, choose something else, and how many come away preferring that over Maker's Mark?
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Had this for the first time the other night. Delicious.
http://gonemild.com/wp-content/uploa.../templeton.jpg I'm not a HUGE fan of MM, but I do love me some 46... http://www.drinkspirits.com/wp-conte...6/makers46.jpg |
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Knowing us this could be counted as the 2nd SOC's victory...
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the least surprising turn of events ever:
hey we're going to dilute our 'distinctive' product and still claim it's distinctive...cool? no, idiot ...um, ok, after being slapped in the face we're not going to water down our 'distinctive' product...let's just pretend this never happened, cool? |
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Maker's Mark is one of the few American-made whiskies to be labeled using the Scottish spelling "whisky". The majority of American distillers and the American general public tend to spell the word with the "e", although some brands (such as George Dickel and Old Forester) also use the spelling "whisky". |
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Maker's Mark Won't Cut Alcohol Content . . . .By ABC News | ABC News Blogs – 21 hours ago.. . . Share1236 3 ... . . . . Maker's Mark Won't Cut Alcohol Content (ABC News) .. . . . Maker's Mark drew a storm of complaints when the venerable bourbon distiller announced this week it would be diluting its whisky due to anticipated supply shortages, but today it announced it is scrapping the plan. "While we thought we were doing what's right, this is your brand - and you told us in large numbers to change our decision," the company said in a statement released today. "You spoke. We listened. And we're sincerely sorry we let you down." Effective immediately, the company said, it was reversing its decision to lower the alcohol content of Maker's Mark, and would resume production at 45 percent alcohol by volume. "The unanticipated dramatic growth rate of Maker's Mark is a good problem to have, and we appreciate some of you telling us you'd even put up with occasional shortages," said the statement, signed by COO Rob Samuels and chairman emeritus Bill Samuels Jr. "We promise we'll deal with them as best we can, as we work to expand capacity at the distillery." The response came after angry Maker's Mark lovers took to Twitter to complain about the company lowering the alcohol content. "Hey, @MakersMark Raise prices if you must, but don't mess with success! Ever heard of New Coke? #bourbon" wrote one Twitter user. Maker's Mark had said it was forced to make the decision to decreasing the proof of its whisky from 90 proof to 84 proof because of "unforeseen demand." Bill Samuels Jr. had said that the brand wanted to keep its prices competitive. "While not every part of the country has seen shortages yet, many have, and the demand is continuing to grow at a pace we've never before experienced. While we are investing today to expand capacity for the future, by producing 42 percent ABV Maker's Mark we'll be able to better meet our ongoing supply issues without compromising the taste," he said in a statement. The one-brand company doesn't purchase bourbon from other distillers, making forecasting difficult. The age range of the whiskey, five years nine months to seven years, had allowed the brand to keep ahead of market shortages in the past. The owners said they had tested the watered-down bourbon themselves and validated their own findings with consumer research. Both agreed that "there's no difference in the taste," Samuels said. |
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Sounds familiar |
Now lots of people are actually buying the watered down version as a souvenir.
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